The Brief:
Pizza Hut is launching this new limited-edition pizza combines Pizza Hut’s iconic crispy crust with the goodness of KFC’s Chicken Popcorn pieces, classic gravy, plus a generous serving of cheese, sweetcorn, and mushrooms.
To celebrate their tasty partnership, and boundaries pushing food innovation, we've come up with an idea to create a co-op fun 2-player mobile game for the launch - it connects two phones and challenges 2 players to craft this epic ‘Pizza Hut x KFC Chicken Popcorn Pizza’ against the clock together, playing as the Pizzatainer and Colonel Sanders and unlock tasty rewards.
Pizza Hut is launching this new limited-edition pizza combines Pizza Hut’s iconic crispy crust with the goodness of KFC’s Chicken Popcorn pieces, classic gravy, plus a generous serving of cheese, sweetcorn, and mushrooms.
To celebrate their tasty partnership, and boundaries pushing food innovation, we've come up with an idea to create a co-op fun 2-player mobile game for the launch - it connects two phones and challenges 2 players to craft this epic ‘Pizza Hut x KFC Chicken Popcorn Pizza’ against the clock together, playing as the Pizzatainer and Colonel Sanders and unlock tasty rewards.
The Creative Solution - Multi-player Mobile Game:
Teamwork is the name of the game as players have to knead the dough, fry the chicken popcorn, and bake the pizza too. Complete the tasks in the time given to win Pizza Hut and KFC coupons.
Game link: pizzatainment.pizzahut.com.hk
“The Pizza Hut x KFC Chicken Popcorn pizza brings the best of both worlds together. This mobile game based on teamwork is a great way to engage with our fans and consumers whilst also increasing awareness of our brand and food innovation credentials,”
- Wendy Leung, Marketing Director at Pizza Hut Hong Kong
Teamwork is the name of the game as players have to knead the dough, fry the chicken popcorn, and bake the pizza too. Complete the tasks in the time given to win Pizza Hut and KFC coupons.
Game link: pizzatainment.pizzahut.com.hk
“The Pizza Hut x KFC Chicken Popcorn pizza brings the best of both worlds together. This mobile game based on teamwork is a great way to engage with our fans and consumers whilst also increasing awareness of our brand and food innovation credentials,”
- Wendy Leung, Marketing Director at Pizza Hut Hong Kong
Agency: Ogilvy (HK)
Year: 2020
Chief Creative Officer APAC: Reed Collins
Executive Creative Director: John Koay / Matthew Nisbet
Head of Creative Technology: Manolis Perrakis
Associate Creative Director: Amy Cheng
Senior Art Director: Jo Wong / Adrienne Andaya
Art Director: Sana Au-Yeung
Copywriter: Alexandra Colgan
Principal Web Developer: Leslie Cheung
Web Developer: Dick Tang
Senior Digital Producer: James Wong
Executive Group Director: Yuli Setiadi
Group Account Director: Vincent Lam
Account Manager: Rachel Tsui
Year: 2020
Chief Creative Officer APAC: Reed Collins
Executive Creative Director: John Koay / Matthew Nisbet
Head of Creative Technology: Manolis Perrakis
Associate Creative Director: Amy Cheng
Senior Art Director: Jo Wong / Adrienne Andaya
Art Director: Sana Au-Yeung
Copywriter: Alexandra Colgan
Principal Web Developer: Leslie Cheung
Web Developer: Dick Tang
Senior Digital Producer: James Wong
Executive Group Director: Yuli Setiadi
Group Account Director: Vincent Lam
Account Manager: Rachel Tsui