Hello! I’m Sana,
a Hong Kong born and bred multidisciplinary creative specialising in brand identity, creative direction and visual storytelling.
With 14+ years of experience, I’ve created brand systems, integrated campaigns and digital experiences for international brands, agencies and startups, including the Web3 ecosystem. My work spans creative concept development, art direction, identity design, digital and social content, 2D and 3D motion, and selected UI design.
I lead projects from initial brief and concept through production and final delivery, translating brand strategy into distinctive and cohesive creative across multiple channels. I also have extensive experience directing directing photography and video productions, leading teams of 2D and 3D motion designers and working across TVCs, key visuals, and product, beauty and lifestyle photography and video shoots. I thrive on the collaborative process of bringing ideas to life with different talents, designers, photographers, directors, filmmakers, producers and multidisciplinary teams.
My approach combines strategic thinking, visual craft and hands-on execution. I’m particularly interested in building visual worlds, evolving brand identities and maintaining creative quality and consistency across campaign, content, product and digital touch points.
Away from work, I’m a gallery-hopper and culture seeker, drawn to exhibitions and events where art, design and emerging technology intersect. Dance is my other practice — part discipline, part workout, and the best kind of reset. In quieter moments, you’ll find me reading over coffee or spending time with my cat.
Selected clients and collaborators:
MANTRA / American Express/ Cathay Pacific and Asia Miles / Colgate / DHL / Estée Lauder Companies / Galaxy Macau / Hang Seng Bank / Henderson Land / Hong Kong Jockey Club / HSBC / Huawei / KFC / Lalamove / M·A·C Cosmetics / Marco Polo Hongkong Hotel / Marriott International / Pizza Hut / Shangri-La / Studio City Macau / The Okura Tokyo / W Hotels / Wellcome / Westfield
Get in touch:
Currently → Looking for a new adventure (Full-time/Freelance)
Email → hello[@]studiosana.work
Social → Linkedin︎
Experiece:
Senior Brand Designer at MANTRA
2024.07 - 2026.01
Art Director at Carbon
2021.09 - 2023.11
Art Director at Ogilvy︎
2018.01 - 2021.02
Art Director at Red Fuse
2020 - 2020
Creative Lead at OBXLook
2015.12 - 2017.10
Senior Designer at OtterBox & LifeProof
2015.10 - 2015.12
Senior Designer at Sassy Media
2014.08 - 2015.10
Graphic Designer at Absolute Creative
2012.07 - 2014.08
Education:
Higher Diploma in Communication Design (Graphic Design)
Hong Kong Art School