The Brief:
In celebration of the return of the hit Netflix sci-fi show, M.A.C Cosmetics released a new collection inspired by the unique world of Stranger Things with a teaser video, master video and key visuals.
In celebration of the return of the hit Netflix sci-fi show, M.A.C Cosmetics released a new collection inspired by the unique world of Stranger Things with a teaser video, master video and key visuals.
The Creative Solution:
My role involves the creative direction to capture multilayered visual essence translating from the show to heroing M.A.C’s products: the 80s nostalgia, the Human and Upside Down worlds, the bright and subversive colours of the collection, and the overall eerie and sinister atmosphere of the show – the result was a dynamic and fun showcase of their limited-edition collection. As huge fans of the show myself, I had a blast collaborating with M.A.C to showcase this collection!
My role involves the creative direction to capture multilayered visual essence translating from the show to heroing M.A.C’s products: the 80s nostalgia, the Human and Upside Down worlds, the bright and subversive colours of the collection, and the overall eerie and sinister atmosphere of the show – the result was a dynamic and fun showcase of their limited-edition collection. As huge fans of the show myself, I had a blast collaborating with M.A.C to showcase this collection!
Teaser & Main Key Visuals:
Tonality Moodboard:
6s Storyboard:
15s Storyboard:
Brand: M.A.C Cosmetics
Year: 2021
Art Director: Sana Au-Yeung
3D Designers: Lego / Griffin / Tony
Year: 2021
Art Director: Sana Au-Yeung
3D Designers: Lego / Griffin / Tony