The Brief:
M.A.C Cosmetics’ Black Panther series celebrates the women of Wakanda, bringing the grace and grit of Wakanda’s warriors to all with this bold and empowering collection with a master 15s video and 4 key visuals.
M.A.C Cosmetics’ Black Panther series celebrates the women of Wakanda, bringing the grace and grit of Wakanda’s warriors to all with this bold and empowering collection with a master 15s video and 4 key visuals.
The Creative Solution:
Inspired by the Black Panther film, we emulated scenes that evoke empowerment, strength, and resilience to immerse viewers in the world of Wakanda, with scenes echo Shuri’s lab and its futuristic architecture, 3D simulations of the Vibranium sand and the red sand from the City of the Dead. The final video is a tribute to Marvel’s iconic film and a visual celebration of this bold new collection.
Inspired by the Black Panther film, we emulated scenes that evoke empowerment, strength, and resilience to immerse viewers in the world of Wakanda, with scenes echo Shuri’s lab and its futuristic architecture, 3D simulations of the Vibranium sand and the red sand from the City of the Dead. The final video is a tribute to Marvel’s iconic film and a visual celebration of this bold new collection.
Key Visuals:
Storyboard:
Key Scenes & Tonality:
Brand: M.A.C
Year: 2022
Creative Director: Clara Ho
Art Director: Sana Au-Yeung
3D Designers: Wingho Tong / Hubert / Griffin Lin / Kit Chow / Lego / Yonni De Haar
Year: 2022
Creative Director: Clara Ho
Art Director: Sana Au-Yeung
3D Designers: Wingho Tong / Hubert / Griffin Lin / Kit Chow / Lego / Yonni De Haar