The Brief:
An integrated campaign across Lalamove’s target markets as part of their efforts to facilitate growth and raise brand awareness in the Southeast Asia and Latin America regions.
An integrated campaign across Lalamove’s target markets as part of their efforts to facilitate growth and raise brand awareness in the Southeast Asia and Latin America regions.
The Creative Solution:
Tapping on Lalamove’s vibrant brand color, creating a bright, stylised world to bring the brand to life in a playful and people-focused way, with the distinctive landscape and characters leave a lasting impression with viewers.
Through this charming universe to visualise Lalamove’s services and communicate the advantages of their platform - including their fleet size, scalable solutions, same-day delivery and more.
Tapping on Lalamove’s vibrant brand color, creating a bright, stylised world to bring the brand to life in a playful and people-focused way, with the distinctive landscape and characters leave a lasting impression with viewers.
Through this charming universe to visualise Lalamove’s services and communicate the advantages of their platform - including their fleet size, scalable solutions, same-day delivery and more.
Concept Sketch:
