The Brief:
To promote Henderson Land’s new and refreshed brand identities and strategy, develope a series of fun, youthful, energetic and engaging digital content surrounding Henderson Land’s new brand values (Innovation, human centric, sustatinability, collaboration).
Using different ways to continuously reinforce the brand manifesto “Realising Your Imagination” within the creatives, targeting young elites.
Materials to be used on:
Social Media (Own & Collaborative platforms)
Owned Media - TV Screens
Brand Website
To promote Henderson Land’s new and refreshed brand identities and strategy, develope a series of fun, youthful, energetic and engaging digital content surrounding Henderson Land’s new brand values (Innovation, human centric, sustatinability, collaboration).
Using different ways to continuously reinforce the brand manifesto “Realising Your Imagination” within the creatives, targeting young elites.
Materials to be used on:
Social Media (Own & Collaborative platforms)
Owned Media - TV Screens
Brand Website
The Creative Solution:
With a catchy tagline that helps tie all of Henderson Land’s brand value and whole campaign together:
“H for ________.”
The motif throughout the campaign exist in the letter ‘H’ thats looks to represent the various values found within the brand. The visual execution looks to bring these meanings to life and invite the audience into a journey of exploration.
With a catchy tagline that helps tie all of Henderson Land’s brand value and whole campaign together:
“H for ________.”
The motif throughout the campaign exist in the letter ‘H’ thats looks to represent the various values found within the brand. The visual execution looks to bring these meanings to life and invite the audience into a journey of exploration.
AR Filters & AR Games:
Year: 2021
Associate Creative Director: Jacky Lo
Art Director: Sana Au-Yeung
3D Motion Designers: Xinmin, Scott
2D Motion Designers: Penlex, Sarah Wang
Project Manager: Desmond
Associate Creative Director: Jacky Lo
Art Director: Sana Au-Yeung
3D Motion Designers: Xinmin, Scott
2D Motion Designers: Penlex, Sarah Wang
Project Manager: Desmond