The Brief:
GP has renewed license with Universal to launch Minions in Greater China.
To create a 15 seconds aimation with 8-bit Minions Banana World assets that’s imaginative, fun, joyful, fun and energetic, under a theme that evoke childhood nostalgia to drive positive emotional responses and associate with the products.
Tone of the video to be light-hearted, humorous and relatable daily life scenarios that ties with GP’s product features and resonate with target audience.
GP has renewed license with Universal to launch Minions in Greater China.
To create a 15 seconds aimation with 8-bit Minions Banana World assets that’s imaginative, fun, joyful, fun and energetic, under a theme that evoke childhood nostalgia to drive positive emotional responses and associate with the products.
Tone of the video to be light-hearted, humorous and relatable daily life scenarios that ties with GP’s product features and resonate with target audience.
The Creative Solution:
Inspired by the campaign tagline “POWER ME UP!”, and famous nostagic game Super Mario Bros.
The video tells the story of a protagonist Minion’s journey of powering up through consumption of GP Batteries and other fun and obstacles & ingredients within the 8-bit banana world. A resemblance of nostagic 80s game play that is fun, humorous embedding DNA of Universal’s Minions brand.
Inspired by the campaign tagline “POWER ME UP!”, and famous nostagic game Super Mario Bros.
The video tells the story of a protagonist Minion’s journey of powering up through consumption of GP Batteries and other fun and obstacles & ingredients within the 8-bit banana world. A resemblance of nostagic 80s game play that is fun, humorous embedding DNA of Universal’s Minions brand.