The Brief:
Hainan is top holiday shopping destination and one of the biggest duty-free market in the world, which is the #1 source of growth for Estée lauder in travel retail. With the renovation of Haitang Bay & the new flagship store opening in Xin Hai Gang (Sep22), Estee Lauder’s would like to amplify the sales potential, to create a unique retail experience in Sanya that’s highly engaging with shoppers throughout Hainan Island.
Hainan is top holiday shopping destination and one of the biggest duty-free market in the world, which is the #1 source of growth for Estée lauder in travel retail. With the renovation of Haitang Bay & the new flagship store opening in Xin Hai Gang (Sep22), Estee Lauder’s would like to amplify the sales potential, to create a unique retail experience in Sanya that’s highly engaging with shoppers throughout Hainan Island.
The Creative Solution:
Come one, come all – step right up to the Estée Lauder Holiday Carnival at Hainan! Enter the fantastic world of Estée Lauder and discover our most glamorous products in the ultimate play zones
(e.g. carousel with lipsticks / foundations, circus with ANR, Roller coaster with Re-Nutriv, pushcart with Luxury Fragrance etc.)
Come one, come all – step right up to the Estée Lauder Holiday Carnival at Hainan! Enter the fantastic world of Estée Lauder and discover our most glamorous products in the ultimate play zones
(e.g. carousel with lipsticks / foundations, circus with ANR, Roller coaster with Re-Nutriv, pushcart with Luxury Fragrance etc.)
Key Visuals:
Year: 2022
Art Director: Sana Au-Yeung
Photographer: Tony
3D Designer: Griffin / Scott / Kabe
Producer: Cherry
Art Director: Sana Au-Yeung
Photographer: Tony
3D Designer: Griffin / Scott / Kabe
Producer: Cherry