The Brief:
Key visual for Colgate ’s new and improved Slim Soft tooth brushes regional launch.
Strengthen Slim Soft’s position as a product which gives you a deep clean without compromising gum health, Dramatize new aesthetics and product features so that it appeal to millennials.
Key visual for Colgate ’s new and improved Slim Soft tooth brushes regional launch.
Strengthen Slim Soft’s position as a product which gives you a deep clean without compromising gum health, Dramatize new aesthetics and product features so that it appeal to millennials.
Fun Fact:
Due to COVID lockdown, the whole process from pre-production (storyboard, layout mockup, casting, styling), shooting to post-production (image selection, retouching art direction) was conducted remotely with Thailand crew.
Due to COVID lockdown, the whole process from pre-production (storyboard, layout mockup, casting, styling), shooting to post-production (image selection, retouching art direction) was conducted remotely with Thailand crew.
Malaysia version:
Agency: Red Fuse Communications (HK)
Creative Director: Jim Fong
Art Direction: Sana Au-Yeung
Photographer: Joe Surat
Production: Chamni’s Eye
Producer: Nicky Lee
Year: 2020
Creative Director: Jim Fong
Art Direction: Sana Au-Yeung
Photographer: Joe Surat
Production: Chamni’s Eye
Producer: Nicky Lee
Year: 2020