The Creative Idea:
‘LITTLE GESTURE, BIG SURPRISE’
By using miniature as a visual metaphor - The miniature figurines represent the Asia Miles’ team working hard to prepare a big birthday surprise for their members. To show just how much Asia Miles care about them down to the tiniest details imaginable.
‘LITTLE GESTURE, BIG SURPRISE’
By using miniature as a visual metaphor - The miniature figurines represent the Asia Miles’ team working hard to prepare a big birthday surprise for their members. To show just how much Asia Miles care about them down to the tiniest details imaginable.
Inside the birthday gift box reveals Asia Miles’ birthday offers, each object representing the pillars presented by Asia Miles:
Dining: Birthday cupcake
Travel: Airplane
Hotel: Bell boy, room service ladies
Lifestyle: Camera
Travel: Airplane
Hotel: Bell boy, room service ladies
Lifestyle: Camera
SCB Card offer version:
