https://studiosana.work SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling Fri, 08 May 2026 09:48:47 +0000 https://studiosana.work en https://studiosana.work/Homepage Sat, 18 Apr 2020 09:02:55 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/Homepage https://studiosana.work/mantraUSD-Branding Fri, 08 May 2026 08:52:33 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/mantraUSD-Branding <img width="1821" height="1077" width_o="1821" height_o="1077" data-src="https://freight.cargo.site/t/original/i/dd60761fe7a326ecc95159f108f426ee86cdfdbe4e2c7febba6a8d1bc19e2d86/mantraUSD-KV.jpg" data-mid="248109799" border="0" src="https://freight.cargo.site/w/1000/i/dd60761fe7a326ecc95159f108f426ee86cdfdbe4e2c7febba6a8d1bc19e2d86/mantraUSD-KV.jpg" /> The Brief: With the growth of the MANTRA ecosystem, the introduction of a stable asset became a natural step toward improving accessibility and everyday on-chain usability. Developed in collaboration with M0, mantraUSD was created to provide a more seamless and familiar way for users to trade, transfer, and participate across the ecosystem while reducing exposure to market volatility.&nbsp; The Creative: The mantraUSD identity was shaped by three core principles: instant recognition as a stablecoin, strong yet distinctive alignment with the MANTRA brand system, and clarity at small sizes across trading platforms and digital interfaces. The visual direction reflects the stability and trust expected of a digital asset while establishing mantraUSD as a connected extension of the MANTRA ecosystem. A considered use of typography, color, and form balances familiarity with distinction— creating an identity that feels credible, dependable, and adaptable across every digital touchpoint. <img width="2880" height="1170" width_o="2880" height_o="1170" data-src="https://freight.cargo.site/t/original/i/11f11e4ee3c339a80779d26807f48e43fcca0ad2dd99134a790b647b45fde065/design.png" data-mid="248110268" border="0" src="https://freight.cargo.site/w/1000/i/11f11e4ee3c339a80779d26807f48e43fcca0ad2dd99134a790b647b45fde065/design.png" /> The mantraUSD logo combines the familiarity of the dollar sign with 2 connected MANTRA diamonds, symbolizing continuous flow and liquidity within the ecosystem.Designed to remain clear and recognizable at small sizes, the mark balances instant stablecoin recognition with strong alignment to MANTRA’s visual identity — resulting in a logo system that feels trustworthy, scalable, and adaptable across platforms. <img width="2880" height="1182" width_o="2880" height_o="1182" data-src="https://freight.cargo.site/t/original/i/4f0407d6c919cf63e4cd901026e9fbb4bb8fb9e40a110eafe5e1f1e7de8e69c6/rationale.png" data-mid="248110272" border="0" src="https://freight.cargo.site/w/1000/i/4f0407d6c919cf63e4cd901026e9fbb4bb8fb9e40a110eafe5e1f1e7de8e69c6/rationale.png" />Application: The expanded MANTRA color system transforms the brand’s signature pink into a more dimensional and ownable visual language. The approach conveys stability and trust while establishing a distinctive presence within the Web3 landscape. To set it apart from the darker, more institutional character of MANTRA Chain, we introduced a lighter, more open visual language&nbsp;— enhancing accessibility and broadening its appeal to retail audiences. The result is a balanced identity that confidently bridges Web3 innovation and institutional credibility. <img width="2219" height="1403" width_o="2219" height_o="1403" data-src="https://freight.cargo.site/t/original/i/f90d3c08f336fd6894207452a87e4919d6c443d3d13728aca9b4c566b955a464/mantra-branding-02.png" data-mid="248114182" border="0" src="https://freight.cargo.site/w/1000/i/f90d3c08f336fd6894207452a87e4919d6c443d3d13728aca9b4c566b955a464/mantra-branding-02.png" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/6350d685770ee00afeb9576bf2cc6937c1d3902480cf11a495b7b3a10c4fef78/application.png" data-mid="248110270" border="0" src="https://freight.cargo.site/w/1000/i/6350d685770ee00afeb9576bf2cc6937c1d3902480cf11a495b7b3a10c4fef78/application.png" />Social Post: Website: Year: 2025 Art Direction &amp; Design: Sana Au-Yeung UI/UX Design: Woody, Athena https://studiosana.work/MANTRA Fri, 08 May 2026 08:41:36 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/MANTRA <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/05982147a95c785cac1438ffffc1628a755a4d75b4de440dee8761cf273ba575/mantra-home-for-rwa-2026.png" data-mid="250775197" border="0" src="https://freight.cargo.site/w/1000/i/05982147a95c785cac1438ffffc1628a755a4d75b4de440dee8761cf273ba575/mantra-home-for-rwa-2026.png" /> MANTRA: Security-First RWA Layer 1 Blockchain Bringing the Real World Asset economy on-chain. MANTRA was an ambitious attempt to build a full-stack Web3 ecosystem including wallet, staking, governance, and brand, all from the ground up in one of the most unpredictable markets in the world. With the volatile market, trust was fragile,&nbsp; attention was short.&nbsp;The goal was to turn complexity into clarity, and scale fast without losing trust. Build a system that could onboard new users, retain a growing community, and evolve as the market shifted daily. The Diamond Emblem - Symbol of Tangible ValueCrypto is abstract. Tokens, staking, RWAs. Users cannot see or feel what they are interacting with. To make value feel real, we took the diamond from the MANTRA logo and evolved it into a 3D form that could shift across materials. Glass, metal, liquid, stone. Each state reflected different parts of the ecosystem.At its core is a visual philosophy we define as Tangible Tech — making real-world assets like real estate, commodities, private equity, and art look as trustworthy on-chain as they do in the physical world. The result turned an invisible system into something people could instantly see and understand. <img width="960" height="1103" width_o="960" height_o="1103" data-src="https://freight.cargo.site/t/original/i/bfc997c7dfe8374bbd595445c9c1290ff5cf7e38351d2649d30d9c459c9ce2b7/MANTRA-Color-Palette-02.png" data-mid="250779192" border="0" src="https://freight.cargo.site/w/960/i/bfc997c7dfe8374bbd595445c9c1290ff5cf7e38351d2649d30d9c459c9ce2b7/MANTRA-Color-Palette-02.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/bac501e19660f1f9639c47beb09c64b3f0004d3e24b416b9dae10a99c5cf33db/NdYJJjqtGSjieOH1SfMZwzTjd4.png" data-mid="248022014" border="0" src="https://freight.cargo.site/w/1000/i/bac501e19660f1f9639c47beb09c64b3f0004d3e24b416b9dae10a99c5cf33db/NdYJJjqtGSjieOH1SfMZwzTjd4.png" /> <img width="1108" height="831" width_o="1108" height_o="831" data-src="https://freight.cargo.site/t/original/i/a0a7c9c276b627a0b3053b4ad2af6b7c742e3873fb545a79dcea403771c60f4e/mYHMe6uzpGVP2EkykNg5EjM5SA.png" data-mid="248022012" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a0a7c9c276b627a0b3053b4ad2af6b7c742e3873fb545a79dcea403771c60f4e/mYHMe6uzpGVP2EkykNg5EjM5SA.png" /> <img width="664" height="831" width_o="664" height_o="831" data-src="https://freight.cargo.site/t/original/i/ea6223308cbdc8efdf40a877f12e46590b7eddcf4b2f2682a9490b594579e5fd/mantra-bridge-4x5.png" data-mid="250778555" border="0" src="https://freight.cargo.site/w/664/i/ea6223308cbdc8efdf40a877f12e46590b7eddcf4b2f2682a9490b594579e5fd/mantra-bridge-4x5.png" /> Building A Distinct System that Scales In a crowded crypto space, most products looked and felt the same. We needed a brand that was instantly recognizable, but also highly usable. We anchored the system in MANTRA’s distinctive pink. Bold enough to stand out, but carefully calibrated to meet accessibility standards across interfaces.From typography to components, every element was designed to balance expression with clarity. The result was a design system that could scale fast, stay consistent, and remain easy to use in a complex environment. <img width="1052" height="1052" width_o="1052" height_o="1052" data-src="https://freight.cargo.site/t/original/i/281439772c474985154ddcba74675125696573672c23222bf46e7d60ae9a9481/mantra-typography.png" data-mid="250778551" border="0" src="https://freight.cargo.site/w/1000/i/281439772c474985154ddcba74675125696573672c23222bf46e7d60ae9a9481/mantra-typography.png" /> <img width="675" height="675" width_o="675" height_o="675" data-src="https://freight.cargo.site/t/original/i/cae106bb7dc34d050d5fbf200c64743f58deefbf5d0ba2cf24191bc3678b1bf1/mantra-typography.jpeg" data-mid="250778227" border="0" src="https://freight.cargo.site/w/675/i/cae106bb7dc34d050d5fbf200c64743f58deefbf5d0ba2cf24191bc3678b1bf1/mantra-typography.jpeg" /> <img width="2400" height="1260" width_o="2400" height_o="1260" data-src="https://freight.cargo.site/t/original/i/db83fc63d23f195c8a62c7688d1441f757e8734a9b9e2a3545a3abfc6030ab96/MANTRA-Scan_link-thumb_1200x630.jpg" data-mid="250774652" border="0" src="https://freight.cargo.site/w/1000/i/db83fc63d23f195c8a62c7688d1441f757e8734a9b9e2a3545a3abfc6030ab96/MANTRA-Scan_link-thumb_1200x630.jpg" /> <img width="1728" height="1950" width_o="1728" height_o="1950" data-src="https://freight.cargo.site/t/original/i/f7f84a435533fc5dd43fc60e05f83072f33ed821719f6d006fa94c5fee84db64/mantra-finance-2.png" data-mid="250778308" border="0" src="https://freight.cargo.site/w/1000/i/f7f84a435533fc5dd43fc60e05f83072f33ed821719f6d006fa94c5fee84db64/mantra-finance-2.png" /> https://studiosana.work/MANTRA-Chain-Mainnet-Launch Fri, 08 May 2026 09:48:47 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/MANTRA-Chain-Mainnet-Launch The Brief:Created two launch campaign films for MANTRA’s Mainnet debut — a pivotal milestone marking the transition from development to a live, operational blockchain ecosystem. The campaign included a teaser for early rollout momentum, build anticipation within the community and a hero launch film for the official public launch announcing the network going live globally.Note:Mainnet refers to the moment a blockchain goes live on its own fully operational network, transitioning from testing or development into a live ecosystem where real transactions and applications can function publicly. The Creative:My role focused on shaping the art direction and visual language of the launch film, helping audiences understand the value of MANTRA Chain while building trust in its capabilities and ecosystem. Alongside showcasing key user functionalities — including Bridge, Stake, and Swap — the film incorporated MANTRA’s signature diamond emblem and iconic pink-to-beige gradient system as central visual motifs. The overall direction leaned toward a minimal and subtly abstract visual language, intentionally avoiding overly literal or cliché blockchain aesthetics. This approach was designed to reinforce a sense of premium sophistication, clarity, and trustworthiness while maintaining a cinematic and future-facing feel. X Post:&nbsp;LINK&nbsp; Brand: MANTRA Chain Year: 2024 Art Director: Sana Au-Yeung Production: Hungerr Universe https://studiosana.work/Estee-Lauder-x-Primer-Campaign Sun, 26 Nov 2023 17:30:18 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/Estee-Lauder-x-Primer-Campaign <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f1146a24090ce06c9f545517c0e64f87f58bf0b627880a558b0a921eefb185d9/EL_SP23_Family-KV_LR.jpg" data-mid="198042448" border="0" src="https://freight.cargo.site/w/1000/i/f1146a24090ce06c9f545517c0e64f87f58bf0b627880a558b0a921eefb185d9/EL_SP23_Family-KV_LR.jpg" /> The Brief:&nbsp; A campaign to introduce the all new Estee Lauder pore-blurring Double Wear Second Skin Cream Primer. A holistic primers family based on different skin type needs, and their perfect pairing foundation with benefits driven story. This campaign aims to help current Estee Lauder users who encounter pain points of current foundation use that’s too dry, not enough SPF, insufficient oil control, not enough coverage/concealing, lacking glow luster. While positioning EL’s new primer as a hybrid SPF product with tone up effect, that’s long lasting and designed with formula specific for Asian skin type. The Creative: Estee Lauder's lightweight and luxurious primers provide a flawless base for every skin type and need. Soft finishes and silky textiles allude to exquisite fabrics and luxury. Shimmering, pearl and silk fabrics float elegantly as a metaphor for Estée Lauder primers, a flawless second skin that elevates your beauty. The overall art direction focuses on rich and luxurious textures to deliver a minimalist and sophisticated style that represents modernity in pursuit of perfection. An ethereal aesthetic with a sense of weightlessness conveyed through a mixture of elegant fabrics symbolising the KSP of the products. The overall tonality is natural and elegant inspired by the product packaging themselves.&nbsp; Product Science 3D Animation: Face Application Videos:&nbsp; Individual Product Key Visual: <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/13ab21d4dbdbd427a041f865df25e5cc594cd13771c09571a9c28ad9ee56b241/EL-SP23_Individual-KV01_LR.jpg" data-mid="198042449" border="0" src="https://freight.cargo.site/w/1000/i/13ab21d4dbdbd427a041f865df25e5cc594cd13771c09571a9c28ad9ee56b241/EL-SP23_Individual-KV01_LR.jpg" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/b5edb5fd41b6dcdf348d972e6d1a2768816c87369f6a15ed15cb3f8fbd7fc1c0/EL-SP23_Individual-KV02_LR.jpg" data-mid="198042450" border="0" src="https://freight.cargo.site/w/1000/i/b5edb5fd41b6dcdf348d972e6d1a2768816c87369f6a15ed15cb3f8fbd7fc1c0/EL-SP23_Individual-KV02_LR.jpg" />Texture Key Visuals: <img width="2800" height="2800" width_o="2800" height_o="2800" data-src="https://freight.cargo.site/t/original/i/a0c2ae993cf67b8666399bac1f0d4e2b9b00102684c95d36b24fac32f1044fff/EsteeLauder_SP23_Cream-Primer_RGB_LR.jpg" data-mid="198042451" border="0" src="https://freight.cargo.site/w/1000/i/a0c2ae993cf67b8666399bac1f0d4e2b9b00102684c95d36b24fac32f1044fff/EsteeLauder_SP23_Cream-Primer_RGB_LR.jpg" /> <img width="2800" height="2800" width_o="2800" height_o="2800" data-src="https://freight.cargo.site/t/original/i/a86b95f9e39561f8a920e45fd47619607f10c161b0acf7fdee6e83c648af35db/EsteeLauder_SP23_Hydrating_Primer_RGB_LR.jpg" data-mid="198042452" border="0" src="https://freight.cargo.site/w/1000/i/a86b95f9e39561f8a920e45fd47619607f10c161b0acf7fdee6e83c648af35db/EsteeLauder_SP23_Hydrating_Primer_RGB_LR.jpg" /> Texture on Hand Videos: Regimen Model Shots: <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/0ccb4c1985711f2b3e6934e225f914b8a93a2504212bf2ab9f552b4802b48af5/20220829_EsteeLauder_SP23_Day2_0736_LR.jpg" data-mid="198042437" border="0" src="https://freight.cargo.site/w/1000/i/0ccb4c1985711f2b3e6934e225f914b8a93a2504212bf2ab9f552b4802b48af5/20220829_EsteeLauder_SP23_Day2_0736_LR.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/3eadcd52a0791131405db403b9a1dd2dfee70cedd5e7b02e97f62d8aef5525eb/20220829_EsteeLauder_SP23_Day2_1158_LR.jpg" data-mid="198042438" border="0" src="https://freight.cargo.site/w/1000/i/3eadcd52a0791131405db403b9a1dd2dfee70cedd5e7b02e97f62d8aef5525eb/20220829_EsteeLauder_SP23_Day2_1158_LR.jpg" /> <img width="2384" height="1788" width_o="2384" height_o="1788" data-src="https://freight.cargo.site/t/original/i/3ecdfa1a4c57a58ec839486bfb1e9ab8d07265172690c049bf95e8a1b6cae3e1/20220829_EsteeLauder_SP23_Day2_1278_LR.jpg" data-mid="198042440" border="0" src="https://freight.cargo.site/w/1000/i/3ecdfa1a4c57a58ec839486bfb1e9ab8d07265172690c049bf95e8a1b6cae3e1/20220829_EsteeLauder_SP23_Day2_1278_LR.jpg" /> <img width="2600" height="1951" width_o="2600" height_o="1951" data-src="https://freight.cargo.site/t/original/i/263c3fe667c14ddd87952e8aff071bffa5da0b619c894e8f4c5e726a31064909/20220829_EsteeLauder_SP23_LR.jpg" data-mid="198042441" border="0" src="https://freight.cargo.site/w/1000/i/263c3fe667c14ddd87952e8aff071bffa5da0b619c894e8f4c5e726a31064909/20220829_EsteeLauder_SP23_LR.jpg" /> Before/After Beauty Shots: <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb2272521247ddb5c284b32583e685c973a920275bdeeb61f9f1b25a6c37ed30/cream-1x1.jpg" data-mid="198042442" border="0" src="https://freight.cargo.site/w/1000/i/eb2272521247ddb5c284b32583e685c973a920275bdeeb61f9f1b25a6c37ed30/cream-1x1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f4a81075964b24f34fa734a2e13cce45cdf6beb966811625fea9d785e20a157/fab-1x1.jpg" data-mid="198042453" border="0" src="https://freight.cargo.site/w/1000/i/7f4a81075964b24f34fa734a2e13cce45cdf6beb966811625fea9d785e20a157/fab-1x1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c873d6bf7d5cacea4c1aa558fac6b003b58bf07de9942ff0950069c5dc885a16/hydrating-1x1.jpg" data-mid="198042454" border="0" src="https://freight.cargo.site/w/1000/i/c873d6bf7d5cacea4c1aa558fac6b003b58bf07de9942ff0950069c5dc885a16/hydrating-1x1.jpg" /> Product Combo Finishing Social Post: <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc7a48526730687cebbfbd0c349b23b18a799363fbb05d7d05d992357deb0b74/EL_A11_Finishing_1214_FAB.jpg" data-mid="198042444" border="0" src="https://freight.cargo.site/w/1000/i/bc7a48526730687cebbfbd0c349b23b18a799363fbb05d7d05d992357deb0b74/EL_A11_Finishing_1214_FAB.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c0796f84fe922a5b7ab4e57243fabcbc9d9bb69fbddca701be9380f2e1b9418/EL_A11_Finishing_1214-SIP.jpg" data-mid="198042447" border="0" src="https://freight.cargo.site/w/1000/i/9c0796f84fe922a5b7ab4e57243fabcbc9d9bb69fbddca701be9380f2e1b9418/EL_A11_Finishing_1214-SIP.jpg" /> Primer Family Texture Video: Brand: Estee Lauder Year: 2022 Art Director: Sana Au-YeungPhotographger/Director: Ricky Lo 3D Designer: Kyle Nai, Poy ChinTong, Kit Chow Motion Graphics: Steven Chan Online Edit: Benny Wong&nbsp;Offline Edit: Kyle Yeung Account Director: Kelly Chin https://studiosana.work/MAC-Lightful-C3 Thu, 03 Feb 2022 13:58:06 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/MAC-Lightful-C3 <img width="3481" height="2320" width_o="3481" height_o="2320" data-src="https://freight.cargo.site/t/original/i/3aaad4a2885ec00124217b213bd741e99028a837c27780d26264223fed06936f/E66A8178_v2.jpg" data-mid="198786383" border="0" src="https://freight.cargo.site/w/1000/i/3aaad4a2885ec00124217b213bd741e99028a837c27780d26264223fed06936f/E66A8178_v2.jpg" /> The Brief: Communicate 'enhanced, elevated, more powerful' Lightful line to acquire new and retain existing consumers, while solidifying affinity of MAC’s top-selling products (e.g. tinted primer, power). Lightful increasing MOB in all markets driven by Primer. Particularly to expand in China market. Developed in Asia for the Asian consumer, Lightful C3 is the ultimate glow regimen, combining a tailor-made range of skincare and makeup products. Powered by science, and MAC’s specially formulated cutting-edge unique C3 ingredient blend of Vitamin C, Cherry Blossom and Coral Grass, to Capture the light, Clarify the skin and Create a bright, even skintone, for a more radient, natural rosy glow skin. Together with the all-new upgraded luxe packaging. The Creative Solution: Capitalizing on the success of the FY21 Lightful campaign featuring Lisa (Blackpink), Lisa to hold all the top-selling products in Lightful C3 line.&nbsp; Inspired by the new luxe packaging and the product KSP - radiant rosy skin glow, the overall art direction aims to immerse the story in shades of soft lush pink, we create rooms and corridors lined with light tubes to expand our perspective and environment. The illuminating glows from the light tubes create an alluring, intriguing and modern setting, and allow audiences to focus on our subject. Key Visuals: &nbsp; <img width="3056" height="3056" width_o="3056" height_o="3056" data-src="https://freight.cargo.site/t/original/i/f1ba156e83d557acd09015afd95033e7ce1cd997fcdead9f6e62c01c8e0cecde/Lisa-WO-Product_1x1_CN.jpg" data-mid="198786365" border="0" src="https://freight.cargo.site/w/1000/i/f1ba156e83d557acd09015afd95033e7ce1cd997fcdead9f6e62c01c8e0cecde/Lisa-WO-Product_1x1_CN.jpg" /> <img width="3056" height="3056" width_o="3056" height_o="3056" data-src="https://freight.cargo.site/t/original/i/87104eebb5239997285d4ba877116fb1439ede05774f2e9e5c495b3fc6b2a977/Lisa_Powder_B_1x1.jpg" data-mid="198786367" border="0" src="https://freight.cargo.site/w/1000/i/87104eebb5239997285d4ba877116fb1439ede05774f2e9e5c495b3fc6b2a977/Lisa_Powder_B_1x1.jpg" /> <img width="3056" height="3056" width_o="3056" height_o="3056" data-src="https://freight.cargo.site/t/original/i/61bcb5f46c80013b8b8b87cc529d4934be3abfbef54d59d29b9dd4c59b0f7ba3/Lisa_Primer_1x1_CN.jpg" data-mid="198786368" border="0" src="https://freight.cargo.site/w/1000/i/61bcb5f46c80013b8b8b87cc529d4934be3abfbef54d59d29b9dd4c59b0f7ba3/Lisa_Primer_1x1_CN.jpg" /> AR Filter: PR Box Design: <img width="2800" height="1441" width_o="2800" height_o="1441" data-src="https://freight.cargo.site/t/original/i/a7d2ee0f2d630dae18ae6d2f7c3b4029bd2d18e61485cc716f7d69e759abd5aa/MAC_PR_BOX_MOCKUP_INSIDE_Long.jpg" data-mid="198805042" border="0" src="https://freight.cargo.site/w/1000/i/a7d2ee0f2d630dae18ae6d2f7c3b4029bd2d18e61485cc716f7d69e759abd5aa/MAC_PR_BOX_MOCKUP_INSIDE_Long.jpg" /> Old/New Packaging Unveil Teaser &amp; Animation: <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/378dfb043125bb2d84c4a7722a559eb1a202f38f848644be348deb240dcf963a/MAC_Same-But-Better_16x9-Still_primer-ROA_v4.jpg" data-mid="198786980" border="0" src="https://freight.cargo.site/w/1000/i/378dfb043125bb2d84c4a7722a559eb1a202f38f848644be348deb240dcf963a/MAC_Same-But-Better_16x9-Still_primer-ROA_v4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96b8e74e9f5b84c69ef527737c0c732765575e55fd6b14dc99dffc70bc2edc34/MAC_Same-But-Better_16x9-Still_powder_v4.jpg" data-mid="198786975" border="0" src="https://freight.cargo.site/w/1000/i/96b8e74e9f5b84c69ef527737c0c732765575e55fd6b14dc99dffc70bc2edc34/MAC_Same-But-Better_16x9-Still_powder_v4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86e193466b603e0685f49fbee392b89bb6046bfcea02bc88fff75413b2f6fd4b/MAC_Same-But-Better_16x9-Still_cushion_v4.jpg" data-mid="198786972" border="0" src="https://freight.cargo.site/w/1000/i/86e193466b603e0685f49fbee392b89bb6046bfcea02bc88fff75413b2f6fd4b/MAC_Same-But-Better_16x9-Still_cushion_v4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/535860fd94c21882cf0b64b284d540ca2bd19e3843d25fb73ea5b1812d58cae9/MAC_Same-But-Better_16x9-Still_foundation_v4.jpg" data-mid="198786973" border="0" src="https://freight.cargo.site/w/1000/i/535860fd94c21882cf0b64b284d540ca2bd19e3843d25fb73ea5b1812d58cae9/MAC_Same-But-Better_16x9-Still_foundation_v4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7fc678cda6499d29e4165eac1764e686a00e6a76c7915fd7cab2e6b956c5c4dd/MAC_Same-But-Better_16x9-Still-franchise-B_v4.jpg" data-mid="198786984" border="0" src="https://freight.cargo.site/w/1000/i/7fc678cda6499d29e4165eac1764e686a00e6a76c7915fd7cab2e6b956c5c4dd/MAC_Same-But-Better_16x9-Still-franchise-B_v4.jpg" /> Product KVs: <img width="2000" height="1101" width_o="2000" height_o="1101" data-src="https://freight.cargo.site/t/original/i/18b04d54ce90a7cf6dedcf4d1ba0235e45bf70ae90d1eaa6380b8bb1157404be/MAC_PRODUCT-AMBIENT_7A_hori-2.jpg" data-mid="198821527" border="0" src="https://freight.cargo.site/w/1000/i/18b04d54ce90a7cf6dedcf4d1ba0235e45bf70ae90d1eaa6380b8bb1157404be/MAC_PRODUCT-AMBIENT_7A_hori-2.jpg" /> <img width="4000" height="2202" width_o="4000" height_o="2202" data-src="https://freight.cargo.site/t/original/i/c4a50bc094cd6fee2ee74f8feb2b17797f7f62814059d790681c1f57c5abc811/MAC_PRODUCT-AMBIENT_12B_hori-2.jpg" data-mid="198821544" border="0" src="https://freight.cargo.site/w/1000/i/c4a50bc094cd6fee2ee74f8feb2b17797f7f62814059d790681c1f57c5abc811/MAC_PRODUCT-AMBIENT_12B_hori-2.jpg" /> <img width="2600" height="1462" width_o="2600" height_o="1462" data-src="https://freight.cargo.site/t/original/i/3f6ed2f55f1b5072127642993f883a9bf08516aa7d1f73ad41b79f92d8056238/MAC_PRODUCT-AMBIENT_10A_16x9_v1-HR.jpg" data-mid="198821720" border="0" src="https://freight.cargo.site/w/1000/i/3f6ed2f55f1b5072127642993f883a9bf08516aa7d1f73ad41b79f92d8056238/MAC_PRODUCT-AMBIENT_10A_16x9_v1-HR.jpg" /> <img width="2600" height="1462" width_o="2600" height_o="1462" data-src="https://freight.cargo.site/t/original/i/fabf1742beb113e01206373d6d280f08f8ff0f3c388c0113492b0b1256653227/MAC_PRODUCT-AMBIENT_11B_16x9-copy.jpg" data-mid="198821543" border="0" src="https://freight.cargo.site/w/1000/i/fabf1742beb113e01206373d6d280f08f8ff0f3c388c0113492b0b1256653227/MAC_PRODUCT-AMBIENT_11B_16x9-copy.jpg" /> <img width="2202" height="1468" width_o="2202" height_o="1468" data-src="https://freight.cargo.site/t/original/i/a59eddd03cf9685c868447fb9b0bc0ffe351601437bc941dae8033ae48c72e11/MAC_PRODUCT-AMBIENT_09B_hori_V4.jpg" data-mid="198821539" border="0" src="https://freight.cargo.site/w/1000/i/a59eddd03cf9685c868447fb9b0bc0ffe351601437bc941dae8033ae48c72e11/MAC_PRODUCT-AMBIENT_09B_hori_V4.jpg" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/39b0f83ae523406f198e9bdf164f9ebae49bc8be1d463b03e211f56b45fb8475/MAC_PRODUCT-AMBIENT_14_16x9-HR.jpg" data-mid="198821545" border="0" src="https://freight.cargo.site/w/1000/i/39b0f83ae523406f198e9bdf164f9ebae49bc8be1d463b03e211f56b45fb8475/MAC_PRODUCT-AMBIENT_14_16x9-HR.jpg" /> <img width="2000" height="1101" width_o="2000" height_o="1101" data-src="https://freight.cargo.site/t/original/i/b21f527cb2c36e2f7210ab04873fff06bccb6b82c1e62a9daf1f7e391051479f/MAC_PRODUCT-AMBIENT_16A_hori-1A.jpg" data-mid="198821546" border="0" src="https://freight.cargo.site/w/1000/i/b21f527cb2c36e2f7210ab04873fff06bccb6b82c1e62a9daf1f7e391051479f/MAC_PRODUCT-AMBIENT_16A_hori-1A.jpg" /> <img width="2600" height="1463" width_o="2600" height_o="1463" data-src="https://freight.cargo.site/t/original/i/173333d0f14c4cf5bb84083f522f0f0422876dd475e97986b8f8b43d36a7d165/MAC_PRODUCT-AMBIENT_PRIMER-C3_26_16X9_v1-HR.jpg" data-mid="198821556" border="0" src="https://freight.cargo.site/w/1000/i/173333d0f14c4cf5bb84083f522f0f0422876dd475e97986b8f8b43d36a7d165/MAC_PRODUCT-AMBIENT_PRIMER-C3_26_16X9_v1-HR.jpg" /> <img width="2600" height="1462" width_o="2600" height_o="1462" data-src="https://freight.cargo.site/t/original/i/b3f3493b776a72ea2f7ae2d3fd18c5c7f3c933edf71febc6299853dcd1ec95e7/MAC_PRODUCT-AMBIENT_18B_16X9-HR.jpg" data-mid="198821547" border="0" src="https://freight.cargo.site/w/1000/i/b3f3493b776a72ea2f7ae2d3fd18c5c7f3c933edf71febc6299853dcd1ec95e7/MAC_PRODUCT-AMBIENT_18B_16X9-HR.jpg" /> <img width="1447" height="812" width_o="1447" height_o="812" data-src="https://freight.cargo.site/t/original/i/b3804545e44e6d4dcad08abee22764b82a49e85cf71e73e4e5977164357b019e/MAC_PRODUCT-AMBIENT_03_hori_v2.jpg" data-mid="198821520" border="0" src="https://freight.cargo.site/w/1000/i/b3804545e44e6d4dcad08abee22764b82a49e85cf71e73e4e5977164357b019e/MAC_PRODUCT-AMBIENT_03_hori_v2.jpg" /> Newsletter Design: <img width="2560" height="4390" width_o="2560" height_o="4390" data-src="https://freight.cargo.site/t/original/i/94f29b244a9db9b600f9980f634f240783c88cfd66374b584a26dd8e38a4943d/MAC-lightful-edm.jpg" data-mid="198789783" border="0" src="https://freight.cargo.site/w/1000/i/94f29b244a9db9b600f9980f634f240783c88cfd66374b584a26dd8e38a4943d/MAC-lightful-edm.jpg" /> Mini Site:&nbsp; <img width="2800" height="1750" width_o="2800" height_o="1750" data-src="https://freight.cargo.site/t/original/i/cc898e61dafcef113d9d14d3174206070a459e4f4bdcf3c6b7115c2d7853b526/mac-lightful-c3-minisite.jpg" data-mid="198809371" border="0" src="https://freight.cargo.site/w/1000/i/cc898e61dafcef113d9d14d3174206070a459e4f4bdcf3c6b7115c2d7853b526/mac-lightful-c3-minisite.jpg" /> Year: 2021Director: Tereza Tan Art Director: Sana Au-Yeung 3D Designer: Patrice&nbsp; https://studiosana.work/M-A-C-Black-Panther Sun, 26 Nov 2023 09:22:56 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/M-A-C-Black-Panther The Brief: M.A.C Cosmetics’ Black Panther series celebrates the women of Wakanda, bringing the grace and grit of Wakanda’s warriors to all with this bold and empowering collection with a master 15s video and 4 key visuals. The Creative Solution: Inspired by the Black Panther film, we emulated scenes that evoke empowerment, strength, and resilience to immerse viewers in the world of Wakanda, with scenes echo Shuri’s lab and its futuristic architecture, 3D simulations of the Vibranium sand and the red sand from the City of the Dead. The final video is a tribute to Marvel’s iconic film and a visual celebration of this bold new collection. Key Visuals: &nbsp;<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/997cae54f2db7d5ecb7abd76be967f6d1ad51c282145761da4c4b39a80ec16b7/MAC_BP_KV01_H_11_RGB.jpg" data-mid="197840894" border="0" src="https://freight.cargo.site/w/1000/i/997cae54f2db7d5ecb7abd76be967f6d1ad51c282145761da4c4b39a80ec16b7/MAC_BP_KV01_H_11_RGB.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ed84ee29d69bdba844faa8ec8a3d61622c6f9bae38a012f35794ccc84b97cab8/MAC_BP_KV02_H03a3_RGB.jpg" data-mid="197840896" border="0" src="https://freight.cargo.site/w/1000/i/ed84ee29d69bdba844faa8ec8a3d61622c6f9bae38a012f35794ccc84b97cab8/MAC_BP_KV02_H03a3_RGB.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/562c10afeda34bc43e3a41976094f34b2738630360e4306141a500abddc9d67e/MAC_BP_KV03_H06b_RGB.jpg" data-mid="197840898" border="0" src="https://freight.cargo.site/w/1000/i/562c10afeda34bc43e3a41976094f34b2738630360e4306141a500abddc9d67e/MAC_BP_KV03_H06b_RGB.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5171b531307d50236465aff6b20f4cfcf2daf63f61096003bbe346be6c2591b1/MAC_BP_KV04_H07_RGB.jpg" data-mid="197840899" border="0" src="https://freight.cargo.site/w/1000/i/5171b531307d50236465aff6b20f4cfcf2daf63f61096003bbe346be6c2591b1/MAC_BP_KV04_H07_RGB.jpg" /> Storyboard: <img width="3570" height="995" width_o="3570" height_o="995" data-src="https://freight.cargo.site/t/original/i/706c4828612883a21604a4b17667d0894a33038f42c9f075e8faa9db2114d52e/black-panther-15s-storyboard.png" data-mid="203101261" border="0" src="https://freight.cargo.site/w/1000/i/706c4828612883a21604a4b17667d0894a33038f42c9f075e8faa9db2114d52e/black-panther-15s-storyboard.png" /> Key Scenes &amp; Tonality:<img width="3352" height="1715" width_o="3352" height_o="1715" data-src="https://freight.cargo.site/t/original/i/b67228fc022d49a744dc3d0fd91c4996f53a8c8d2461d391d0710d4d25a5fbef/black-panther-key-scenes-color.png" data-mid="203101696" border="0" src="https://freight.cargo.site/w/1000/i/b67228fc022d49a744dc3d0fd91c4996f53a8c8d2461d391d0710d4d25a5fbef/black-panther-key-scenes-color.png" /> Brand: M.A.C Year: 2022 Creative Director: Clara Ho Art Director: Sana Au-Yeung 3D Designers: Wingho Tong / Hubert / Griffin Lin / Kit Chow / Lego / Yonni De Haar https://studiosana.work/M-A-C-x-Stranger-Things Sun, 26 Nov 2023 11:02:46 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/M-A-C-x-Stranger-Things The Brief: In celebration of the return of the hit Netflix sci-fi show, M.A.C Cosmetics released a new collection inspired by the unique world of Stranger Things with a teaser video, master video and key visuals. The Creative Solution: My role involves the creative direction to capture multilayered visual essence translating from the show to heroing M.A.C’s products: the 80s nostalgia, the Human and Upside Down worlds, the bright and subversive colours of the collection, and the overall eerie and sinister atmosphere of the show – the result was a dynamic and fun showcase of their limited-edition collection. As huge fans of the show myself, I had a blast collaborating with M.A.C to showcase this collection! Teaser &amp; Main Key Visuals: <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/18635f2317c3e86a0526d2d426f924d3cf5ece069797dcdec434fbe9237ea4fd/MAC_StrangerThings_KV_4K_16P9_LR.jpg" data-mid="197841990" border="0" src="https://freight.cargo.site/w/1000/i/18635f2317c3e86a0526d2d426f924d3cf5ece069797dcdec434fbe9237ea4fd/MAC_StrangerThings_KV_4K_16P9_LR.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f2058a056c36b5f3374b10ebdb268f919ef09a745aa28da9152f70e211fd5172/MAC_StrangerThings_KV_BothWorld_16x9_LR.jpg" data-mid="197841992" border="0" src="https://freight.cargo.site/w/1000/i/f2058a056c36b5f3374b10ebdb268f919ef09a745aa28da9152f70e211fd5172/MAC_StrangerThings_KV_BothWorld_16x9_LR.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/44fb5a925a3d22e1799932f06efeed5b72b8e8948353eeed26f67e40ad3b640d/MAC_StrangerThings_KV_HawkinsWorld_16x9_LR.jpg" data-mid="197841994" border="0" src="https://freight.cargo.site/w/1000/i/44fb5a925a3d22e1799932f06efeed5b72b8e8948353eeed26f67e40ad3b640d/MAC_StrangerThings_KV_HawkinsWorld_16x9_LR.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/05f74415c0a4c2a7d9534c6b7c1a3d36505f6eb866b9aa77ac8f62ff24c9a14f/MAC_StrangerThings_KV_UpsideDown_16x9_LR.jpg" data-mid="197841996" border="0" src="https://freight.cargo.site/w/1000/i/05f74415c0a4c2a7d9534c6b7c1a3d36505f6eb866b9aa77ac8f62ff24c9a14f/MAC_StrangerThings_KV_UpsideDown_16x9_LR.jpg" /> Tonality Moodboard:&nbsp; <img width="3800" height="1172" width_o="3800" height_o="1172" data-src="https://freight.cargo.site/t/original/i/b47355dd3a0809552e1bff11f27e952c804cc454f7a5adca396afe66d592821c/stranger-things-upside-down-analysis.png" data-mid="203094576" border="0" src="https://freight.cargo.site/w/1000/i/b47355dd3a0809552e1bff11f27e952c804cc454f7a5adca396afe66d592821c/stranger-things-upside-down-analysis.png" /> 6s Storyboard: <img width="2868" height="512" width_o="2868" height_o="512" data-src="https://freight.cargo.site/t/original/i/7c40f82e5fdce573fdbe3e8c5aa77ee55a381f5230e411eb0337cd1bfc68a284/stranger-things-6s-storyboard.png" data-mid="203098218" border="0" src="https://freight.cargo.site/w/1000/i/7c40f82e5fdce573fdbe3e8c5aa77ee55a381f5230e411eb0337cd1bfc68a284/stranger-things-6s-storyboard.png" /> 15s Storyboard:<img width="3557" height="2066" width_o="3557" height_o="2066" data-src="https://freight.cargo.site/t/original/i/25ad5437924254c8bd49bd6da7341a87571a356c02c3c1283edbb8a549cefe47/Screenshot-2024-01-30-at-12.12.00-AM.png" data-mid="203096931" border="0" src="https://freight.cargo.site/w/1000/i/25ad5437924254c8bd49bd6da7341a87571a356c02c3c1283edbb8a549cefe47/Screenshot-2024-01-30-at-12.12.00-AM.png" /> Brand: M.A.C Cosmetics Year: 2021 Art Director: Sana Au-Yeung 3D Designers: Lego / Griffin /&nbsp;Tony https://studiosana.work/Estee-Lauder-x-Sanya-Carnival Fri, 08 Dec 2023 06:17:19 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/Estee-Lauder-x-Sanya-Carnival The Brief:Hainan is top holiday shopping destination and one of the biggest duty-free market in the world, which is the #1 source of growth for Estée lauder in travel retail.&nbsp;With the renovation of Haitang Bay &amp; the new flagship store opening in Xin Hai Gang (Sep22), Estee Lauder’s would like to amplify the sales potential, to create a unique retail experience in Sanya that’s highly engaging with&nbsp; shoppers throughout Hainan Island. The Creative Solution:Come one, come all – step right up to the Estée Lauder Holiday Carnival at Hainan!&nbsp;Enter the fantastic world of Estée Lauder and discover our most glamorous products in the ultimate play zones (e.g. carousel with lipsticks / foundations, circus with ANR, Roller coaster with Re-Nutriv, pushcart with Luxury Fragrance etc.) Key Visuals: <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/05b932c6afb2bca0aca974e9bc4f436d24afe31322901d7a881d30f396c779c2/EL-TR22-YM-KV_MASTER_gen-16x9.jpg" data-mid="198886971" border="0" src="https://freight.cargo.site/w/1000/i/05b932c6afb2bca0aca974e9bc4f436d24afe31322901d7a881d30f396c779c2/EL-TR22-YM-KV_MASTER_gen-16x9.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62b10debf3fc5cc93ec39b9c23264364a222998a13245e1eb9ea2d9cb5595754/EL_Sanya_Product-KV_generic_8K-GRP.jpg" data-mid="198887005" border="0" src="https://freight.cargo.site/w/1000/i/62b10debf3fc5cc93ec39b9c23264364a222998a13245e1eb9ea2d9cb5595754/EL_Sanya_Product-KV_generic_8K-GRP.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29d59b7e20ac85121c637e2bf6bb26163767f17689eb08fc0d68544b0a5e38d8/EL_Sanya_Product-KV_generic_8K-ANR.jpg" data-mid="198887004" border="0" src="https://freight.cargo.site/w/1000/i/29d59b7e20ac85121c637e2bf6bb26163767f17689eb08fc0d68544b0a5e38d8/EL_Sanya_Product-KV_generic_8K-ANR.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1368242cc1fb2f6b263ccd5678df01bec77f54c7e954a6d182a21c6e6deaa81d/EL_Sanya_Product-KV_generic_8K-SUP.jpg" data-mid="198887006" border="0" src="https://freight.cargo.site/w/1000/i/1368242cc1fb2f6b263ccd5678df01bec77f54c7e954a6d182a21c6e6deaa81d/EL_Sanya_Product-KV_generic_8K-SUP.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/d92c6d038ed03a68476aa1c313acb443ae4b128ee33213d5836734621150b7c7/EL-TR22-YM-KV_MASTER_lux-16x9.jpg" data-mid="198886969" border="0" src="https://freight.cargo.site/w/1000/i/d92c6d038ed03a68476aa1c313acb443ae4b128ee33213d5836734621150b7c7/EL-TR22-YM-KV_MASTER_lux-16x9.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9df99450ab67d6ded724ea7b6a06a32dfdb828fdd80941ac646f1b7bf76cf9d9/EL_Sanya_Product-KV_LUX_8K-GRP.jpg" data-mid="198886998" border="0" src="https://freight.cargo.site/w/1000/i/9df99450ab67d6ded724ea7b6a06a32dfdb828fdd80941ac646f1b7bf76cf9d9/EL_Sanya_Product-KV_LUX_8K-GRP.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28facb3685124a977be8b8fad6758bc2f7d415835ce4a4ffbf0a79941885147b/EL_Sanya_Product-KV_LUX_8K-RN-SINGLE.jpg" data-mid="198887000" border="0" src="https://freight.cargo.site/w/1000/i/28facb3685124a977be8b8fad6758bc2f7d415835ce4a4ffbf0a79941885147b/EL_Sanya_Product-KV_LUX_8K-RN-SINGLE.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57ed22eb5c11860e70eccbd3f7774754bf45c110d83bc5cdd89224c452d475a9/EL_Sanya_Product-KV_LUX_8K-RN.jpg" data-mid="198887001" border="0" src="https://freight.cargo.site/w/1000/i/57ed22eb5c11860e70eccbd3f7774754bf45c110d83bc5cdd89224c452d475a9/EL_Sanya_Product-KV_LUX_8K-RN.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e36b7bdda92032b20cc6565f6ff0f2d797506fecad175248e55095077acb286/EL_Sanya_Product-KV_LUX_8K-PRFM.jpg" data-mid="198886999" border="0" src="https://freight.cargo.site/w/1000/i/3e36b7bdda92032b20cc6565f6ff0f2d797506fecad175248e55095077acb286/EL_Sanya_Product-KV_LUX_8K-PRFM.jpg" /> Year: 2022 Art Director: Sana Au-Yeung Photographer: Tony 3D Designer: Griffin / Scott / Kabe Producer: Cherry https://studiosana.work/Henderson-Land-Digital-Campaign Wed, 06 Dec 2023 14:18:00 +0000 SANA - Creative Direction · Art Direction · Brand Identity · Visual Storytelling https://studiosana.work/Henderson-Land-Digital-Campaign The Brief:To promote Henderson Land’s new and refreshed brand identities and strategy, develope a series of fun, youthful, energetic and engaging digital content surrounding Henderson Land’s new brand values (Innovation, human centric, sustatinability, collaboration). Using different ways to continuously reinforce the brand manifesto “Realising Your Imagination” within the creatives, targeting young elites. Materials to be used on: Social Media (Own &amp; Collaborative platforms) Owned Media - TV Screens Brand Website The Creative Solution:With a catchy tagline that helps tie all of Henderson Land’s brand value and whole campaign together: “H for ________.” The motif throughout the campaign exist in the letter ‘H’ thats looks to represent the various values found within the brand. The visual execution looks to bring these meanings to life and&nbsp;invite the audience into a journey of exploration. &nbsp; AR Filters &amp; AR Games: Year: 2021 Associate Creative Director: Jacky Lo Art Director: Sana Au-Yeung 3D Motion Designers: Xinmin, Scott 2D Motion Designers: Penlex, Sarah Wang Project Manager: Desmond